Mother's Day with a Purpose 


In 2017, we kicked ass as a company...

My team supported me, worked with me and without me. 
By the end of the summer, I was 8 months pregnant working weddings, meeting with clients, building floral walls and dealing with a health condition that I was in COMPLETE denial about. I did not speak of it, I pretended all was okay. As a business owner, you have to keep going. I had no choice and I knew everything was going to be okay. 
In the end, I became a Mom to a beautiful little girl. She was born prematurely and was without us for a short time in the NICU. I will spare the details but it was a very long 4 days and I am not sure my body (or mind!) ever knew what it would endure. 
At the end of it all, I held a tiny, 5 pound baby girl. I was Mom. 
I was blindsided by this little girl and the pure joy she brought to me. I was oblivious to the void there prior to her, but felt how well she filled it. The road to her was a tad rough, we had miscarried and cried many tears of wonder and fear and then here she is, in my arms. 

The purpose you feel as a Mom, the love and fulfillment is REAL. 

In one week I will celebrate my very first Mother's Day. 
I will celebrate with my amazing husband, my own amazing Mom, my awesome Mother in-law, my inspiring Grandmother and my little girl. 

I will celebrate this beautiful life with her, as her Mom. 
She has made me the luckiest person in the world. 

In honor all of the Mom's out there, Beach Plum Floral Design is beyond excited to install a massive floral installation to the facade of Lucky Finn Cafe in Scituate, MA. We will begin the design later this week and look forward to sharing lots of photos of the progress and most importantly, the finished product with you! 

We will be on site Friday, Saturday as well as Sunday selling gorgeous, locally grown floral arrangements. 

More importantly, we have partnered with empowerHER, a New England-based nonprofit organization that supports young girls who have experienced the early loss of their mothers. We will happily be donating a portion of our proceeds to this amazing organization.

Top Photos - Kelly Dillon Photography / Stephanie Vegliante



NEWS RELEASE                                                                      



For more information:

Kate Murtaugh, Kate Murtaugh Events & Design



Local Floral Designer to Honor South Shore Moms With Mother’s Day Floral Installation


Over 3,000 flowers to be installed to the façade of Scituate’s Lucky Finn Café with

proceeds benefiting local non-profit organization, empowerHER


SCITUATE, M.A., May 10, 2018 -  Beach Plum Floral + Event Design, an award winning floral design company has teamed up with a group of talented local businesses including Lucky Finn Cafe, Cross Street Flower Farm, Kate Murtaugh Events & Design and empowerHER, a New England-based nonprofit organization that supports young girls who have experienced the early loss of their mothers, to install over 3,000 flowers to the façade of Lucky Finn Cafe in Scituate to honor mothers this Mother’s Day.


Jillian Landry, owner of Beach Plum Floral + Event Design, is celebrating her very first Mother's Day as a new mom and wanted to celebrate in a big way, by doing what she loves most - floral design and giving back to the local community.


“As a local company, we wanted to connect with the community to celebrate all of the amazing moms out there and to also bring attention to the amazing organization, empowerHER,” said Landry. “As a new mom to a baby girl, this felt like the best way to celebrate moms and to help  support these courageous and strong girls who have lost their mothers too young. We are so excited at the opportunity to bring the beauty of flowers and community to the South Shore and to honor mothers of all backgrounds.”


Beach Plum will also be onsite selling an array of Mother's Day floral arrangements in front of Lucky Finn Cafe on Saturday, May 12th from 8AM - 3PM as well as Mother's Day morning, Sunday, May 13th from 8AM - 11AM. Arrangements will range in price from $45.00- $65.00 with a percentage of sales being donated to empowerHER.


In addition to the flower installation, the event will include a number of local participating organizations on-site providing the following:


  • Girls who are a part of the empowerHER organization will be onsite to lend a hand in the creation and design of the floral installation. empowerHER serves 130+ girls throughout Massachusetts and is the only organization in the country specifically working to address the struggles of girls whose mothers have passed away.

  • Cross Street Flower Farm will be donating locally grown flowers from Norwell, MA, to be used for the installation, and will be selling memberships to the Association of Specialty Cut Flower Growers on site during the installation.

  • Jenni With an Eye Photography will be on site capturing photos of the event and will be offering mini sessions of mothers on-site with their children.

  • Kate Murtaugh Events & Design will be helping to plan and style mother/children photographs, the event and is serving as the event’s lead planner.


About Beach Plum Floral + Event Design

Beach Plum Floral + Event Design is based on a private 10-acre farm located in Marshfield, MA. In addition to the South Shore location, Beach Plum opened a new location in January of 2018 on Newbury Street in Boston. Designing primarily as a wedding and event design company, Beach Plum also services local businesses with garden installations, maintenance and custom floral installations for business openings, open houses, special marketing campaigns and private events.